THE ANGELA BURDICK MARKETING PLAN
|THE BEST CHANCE FOR SELLING YOUR PROPERTY IS WITHIN THE FIRST
SEVEN WEEKS. STUDIES SHOW THAT THE LONGER A PROPERTY STAYS ON THE MARKET THE LESS THE
SELLER WILL NET.
It is very important to price your property at a
competitive market value when signing the employment agreement with your
broker. The market is so
competitive that even over-pricing by a few thousand dollars could mean that your house
will not sell. Interestingly, your first offer is usually your best offer. here are
reasons for pricing your property at the market value right from the start in order to net
you the most amount of money in the shortest amount of time.
An overpriced home:
|Lowers agent's response|
|Limits qualified buyers|
|Wastes advertising dollars|
|Nest less for the seller|
|MOST PEOPLE ARE TURNED OFF BY EVEN THE SMALLEST
AMOUNT OF UNCLEANLINESS OR ODOR WHEN BUYING A HOME. SELLERS LOSE THOUSANDS OF DOLLARS
BECAUSE THEY DO NOT ADEQUATELY CLEAN.
If your house is squeaky clean, you will be
able to sell your house faster and net hundreds, if not thousands, of dollars more. If you
are planning on moving, why not get rid of that old junk now so that your house will
appear larger? Make more space. Odors must be eliminated especially if you have dogs,
cats, or young children in diapers or if you are a smoker. You may not notice the smell,
buy buyers do! Most agents have a difficult time communicating to their sellers about
odor. By employing me to get the most amount of money for my seller, don not take offense
if I must confront you about odor problems.
|A MAJOR TURN-OFF FOR MOST PEOPLE IS EXCESS CLUTTER.
IMMEDIATELY THE ASSUMPTION IS THAT IF YOU DO NOT HAVE ROOM FOR YOUR ITEMS, HOW IN THE
WORLD WILL THEIR ITEMS FIT.
|Closets: Empty closets of off-season clothing and pack for the move.
Organize them to demonstrate the most efficient use of space. Leave as few items on the
floor or shelves as possible.|
|Furniture: Arrange furniture to give the rooms as spacious a feeling as
possible. Consider removing furniture from rooms that are too crowded. Avoid clutter. Pack
up knickknacks--both to protect them and to give the room a more spacious feel, but leave
enough items to give the home a personal touch. Dispose of unneeded items. Store large
furniture, if necessary.|
|Kitchen: Avoid clutter--store small appliances whenever possible to
maximize appearance of work space. Clean and organize all storage space. Remove and
dispose of any items that will not be moved with you. Pack other items neatly in boxes.|
|TOP-SELLING AGENTS WILL NOT SHOW YOUR HOME IF BOTH
THE KEY AND ACCESS ARE NOT READILY AVAILABLE. THEY DO NOT HAVE TIME TO RUN AR0OUND TOWN
ALL DAY PICKING UP AND DROPPING OFF KEYS. THEY WANT TO SELL HOMES!
way to show a house is to have a key! when your home is being shown, please do the
|Keep all lights on.|
|Keep all drapes and shutters open.|
|Keep all doors unlocked.|
|Leave soft music playing.|
|Take a short walk with your children and pets. Leave the premises|
|Let the buyer be at ease and let the agents do their job.|
PAINT AND CARPET FACT:
|PAINT IS YOUR BEST IMPROVEMENT INVESTMENT FOR GETTING
A GREATER RETURN ON YOUR MONEY.
Paint makes the whole house smell clean and
neat. If your house has chips, exposed wood, or looks faded, it is time to paint. If your
carpet is worn, dirty, outdated, or an unusual color, you may need to seriously consider
replacing it. Many houses do not sell because of this problem. Don't think that buyers
have more money than you have to replace it. They don't. They simply buy elsewhere.
|YOUR FRONT YARD IMMEDIATELY REFLECTS THE INSIDE
CONDITION OF YOUR HOUSE TO THE BUYER.
Outdoor activities are important. People enjoy
their yards. Make certain that the trees are trimmed so the house can be seen from the
street. Have the grass mowed, trimmed and edged. Walkways should be swept. Clean away any
debris. Remove parked cars. This all adds to curb appeal. If a buyer does not like the
outside, that person simply drives on.